3 e-commerce trends that you must master in 2019
Retail sales in e-commerce are still a trend towards high and consumer confidence has matured considerably.
The conditions are ripe for brands with a solid presence in e-commerce, but this does not mean that continuing to do business as usual will suffice.
On the contrary, the organizations that will be successful are those that achieve a progressive focus on e-commerce.
E-commerce remains on the rise because there have been enough companies that have managed to stay current with the changing technology and have managed to meet the expectations of customers.
For example, as mobile purchases increased in popularity, e-commerce vendors began to make specific efforts to attack this new path to purchases.
In 2016, mobile purchases made up the bulk of e-commerce sales, and eMarketer estimates that by 2021 72.9 percent of sales will be made through a mobile device.
E-commerce vendors who can not get into this future of voice-activated sales (read: optimized for search with natural language) will lose ground quickly to their rivals.
Companies are also partnering with payment processing platforms that make sales as easy as possible. By offering payment options such as PayPal, Venmo and Amazon Pay, buyers do not have to take their credit cards out of the wallet, so the purchase process becomes much simpler.
No matter how mature your e-commerce presence currently is, you need to prepare for what is coming if you want to continue to be successful in the future. To improve your e-commerce efforts in 2019, take advantage of these three emerging trends.
1. Sell your products on social networks
An effective marketing is the one that optimizes your message to be more attractive to your audience, but the quality of your message will not be relevant if nobody sees it.
It is very important to find your customers in the places where they are, and here is a tip: If your customer base is online, a third of your time is spent on social networks.
If you are not selling on social networks you are missing out on a great opportunity. Most social platforms have options that send users to your website to complete a sale, and there are apps like Instagram and Snapchat that offer stories where you can sell.
2. Remix the reality of the buyers
Mixed reality technologies still do not become so popular, but they are approaching leaps and bounds to become mainstream. The launch of Axis, Vertebrae’s AR / VR e-commerce platform, proves that technology is much more than a novelty, and the IKEA Place app provides buyers with an augmented reality view of the store’s products. and how they would look in their homes.
“Augmented reality and virtual reality will change the game for sales, in the same way the Internet did. Only this time it will be much faster, “says Michael Valdsgaard, leader in digital transformation at Inter IKEA Systems.
The augmented reality may not be everywhere, but sellers who can incorporate AR tools into their online sales experience will have more chances to take advantage of their competitors.
3. Strengthen your Amazon strategy
Amazon has established a notable place in the online sales ecosystem, and the Salmon report “Future Shopper Report” indicates that 68 percent of buyers in the United States go directly to Amazon when they need something.
And even when they plan to buy at another store, they go to Amazon to read the reviews and check prices.