3 Ways to Add Facebook Live to Your Marketing Strategy
Join Forces With an Influencer in Your Field
Co-marketing is one of a marketer’s strongest tools. By teaming up with another company or influencer, you can increase your exposure to potential customers.
How do you achieve this with Facebook Live? By identifying a key thought leader in the same or similar area as your business and featuring him or her in a Facebook Live broadcast.
Take Your Audience Places They Can’t Go
Journalists and news outlets help people experience events and news stories they can’t be part of in real life. Facebook Live takes this to another level by allowing everyday people to see through the eyes of other people who broadcast.
The New York Times frequently airs Facebook Live broadcasts, and in one example they live-streamed their TimesTalks event, featuring musician Roger Waters. The Times encouraged viewers to submit questions for Waters during the broadcast.
The New York Times gives viewers the experience of attending an event through a Facebook Live broadcast.
To use this tactic for your business, go live at your own industry event or a conference your customers and partners would be interested in. Be sure to promote your broadcast early and often to ensure people know when you’ll be going live.
Host a Recurring Talk Show
Facebook Live doesn’t have to be a one-person show. You can run talk show-like live sessions for your business to cover key topics in your industry and engage your users. Creating a talk show with two or three co-workers takes the pressure off of one person, is more engaging for viewers, and can help strengthen customer relationships by increasing familiarity.
What subjects will you address? Will you have guests? Will each episode follow a similar format? Don’t plan every detail because you may be able to engage your audience further by soliciting suggestions for future episodes.