Hidden Facebook Power Editor Features to Save You Time
Do you advertise on Facebook? Are you taking advantage of all of the features in Power Editor? Power Editor has a number of often-unnoticed options that can help marketers create more effective ad campaigns while saving time.
Split Test Variables at the Ad Set Level
Setting up a true A/B test in Facebook is challenging. For example, if you’re targeting five interests in a Facebook ad set, it’s difficult to determine which ones are driving the best and worst performance.
With Facebook’s new Split Testing feature, however, you can experiment with two or more versions of a single variable (such as two different audiences) that would see the same ad. This randomization helps ensure the test is conducted fairly because other factors won’t skew the results of the group comparison. Each ad set is given an equal chance in the auction.
Adopt Naming Conventions to Identify Your Campaigns
One tricky issue for account managers (especially agencies) is campaign naming conventions. You’ll find it helpful to create a naming convention for all of your Facebook campaigns, ad sets, and ads.
If you’re not sure what snippets of information to include in your campaign names, choose information that will clearly convey what’s happening in the campaign to other team members. Anyone should be able to look at the campaign name and understand what’s going on.
Split Audiences to Target Specific Age Ranges or Genders
With your ad sets, are you targeting the default age setting 18-65? If so, it’s time to get more granular with your audience targeting. I can almost guarantee your performance is different by age and gender. It’s just the nature of people-based marketing and Facebook’s news feed algorithm. Facebook’s Split Audiences feature lets you break down larger audiences into smaller ones with only a few clicks
Make Campaign-wide Changes With Find and Replace
There’s finally a Find and Replace option in Power Editor! Before this feature, you had to manually enter everything, so updating multiple ad sets and ads took a lot of time. Now you can make broad changes at scale.
Use Campaign Tags to Group Your Ads
Campaign tags are another handy feature for marketers. They’re essentially the same thing as labels in AdWords. You can use tags to organize your Facebook ad campaigns into groups and make them easier to find. This is great for agencies that share their ad accounts with clients and for marketers who love to catalog their campaigns.