Hot Facebook Ideas To Get More Seller Leads
Seller leads are the life blood of any healthy real estate business. They are easier and take less time to manage than buyers. Thus you can grow your business faster. Here are the top best.
Sprinkled Calls To Action
You can include light calls to action all over your Facebook page. Use the multiple description sections to highlight various pain points the seller might be having. Be sure to include calls to actions on your blog posts too! If you’re posting a blog about seller tips, have a light call to action for them to contact you back.
Get More Page Likes
Nobody wants to do business with an unconnected real estate agent. This means your Facebook (Twitter, Linkedin, ect) profiles should have many likes. If you don’t have a ton of likes now on your page, try this strategy. Post daily to your page and start a Facebook Ad campaign to get more page likes. Even with the modest budget of $5 a day, your page will begin to grow.
Facebook recently announced that it will not show your post to everyone who likes your page anymore. What does this mean? This means that Facebook is starting to ‘rate’ content. If you post doesn’t get comments and likes, Facebook isn’t going to show it to everyone. This means its really important for you to publish content that gets a lot of engagement.
Do Not Use Facebook For Direct Marketing
Facebook is not the best place to say: “List your house with me!” Sure, you can post that once a week…maybe. But think about the people who are on Facebook right now. Do they really want to read that status? Probably not. A better strategy would be to post a helpful blog, and then ask for business on your blog. This way will get more seller leads. And your posts will be seen by more people.
Highly Branded Images
Always post your blogs, articles, and questions with images. If you have any graphic design skills, you should try to include a real estate logo design or image from your brand on these. That way, your visitors will get used to seeing your branded images and remember you easier. Getting seller listings is all about being front of mind.