How to Incorporate Virtual Reality Into Your Marketing Plan
There’s an incredibly increasing hype regarding virtual reality and it’s pretty clear as to why it’s so popular. It’s a huge advance in technology which will help in various ways the world. Especially the business world. If you want to incorporate virtual reality into your marketing plan but aren’t sure how to do that, do the following:
Create a VR Game
Games have been broadly used by small and big businesses to support brand and customer engagement. Some restaurants and cafes provide branded arcades, where clients can earn points they can use to redeem discounts. Like other games, prices depend on your requirements and who you hire. Search for “VR games development services” for a list of companies. (Source: enterprise.com).
Create a VR app
VR apps are available for customers to use right now. Automobile companies create a VR experience in auto showrooms, where customers can walk around, look at cars and even take a test drive. To support the movie, The Walk, Sony Pictures released an app where you experience walking on the rope stretched in between Word Trade Center towers.
Brand Google Cardboard for your Customers
Google Cardboard is the most popular and affordable VR headset. You can buy it online or download schemes for free, and create it yourself. Some companies have started to produce their own cardboard’s with a branded logo, and you can as well. If you create a 360 video, you can double the brand experience through branded cardboard viewing.
Turn your package into VR glasses
You can also create your own cardboard headset out of your packaging like McDonald’s did. For its thirtieth birthday, the company launched Happy Goggles, a Happy Meal box that transformed into VR cardboard glasses. The project was launched in Sweden and received great acclaim.
For this kind of project, consider hiring a marketing company or working directly with custom cardboard makers.