Step by step guide to go from the ‘Idea’ to the ‘Execution’ of your Business Plan
Has it happened to you that all your business ideas stay in that, in ideas?
That you presume with your friends, or even make plans to carry them out at the cousin’s party, or at the christening, or at the wedding, but finally nobody does anything.
Or that sometimes you do not even mention it because you have a fear that someone is going to steal your idea and is going to become a billionaire … And is that one of the biggest challenges of an entrepreneur is to move from the intangible to the tangible; from idea to execution. Taking that first step can be overwhelming. You do not know where to start, and your head is spinning so much that you have to develop and perform.
It’s a very common question: “Where do I start?” Now, although I am not a trademark and patent lawyer, I have had experience in trademark registrations and I have to recommend some things to you before choosing the name of your company and its logo.
1. Choose a name that is not registered
For example, if you are going to launch a tennis company, obviously, you will not be able to put “Nike” on it. Although it sounds obvious, there are many registered trademarks that you do not know, and the only way to know if you are infringing the rights of another brand is to conduct a search in the Mexican Institute of Industrial Property (IMPI). This is called phonetic search and you can do it here: https://marcanet.impi.gob.mx:8181/marcanet/
2. Try to make your brand recognizable and distinguishable
(you can not put your brand “tennis” because it is not distinguishable but descriptive), and it is easy to understand how to write it just by listening
3.Ya with the name, design your logo, but do not do it yourself (unless you have a designer background)
You can pay a designer, ask a friend to help you, or even use an online design service (which is not very expensive, like 99 Designs or Design Crowd).
4. Once you have your logo, register it in the IMPI as a mixed brand
You can do it online now. If you have no idea where to start, ask a friend who knows about the topic to help you (or study how to do it). The registration for 10 years costs about $ 2,500 pesos plus VAT. Take into account that trademark registrations are by class; that is, by category.