How To Successfully Write A Brilliant Newsletter
There are various things you must take in consideration while writing a newsletter. Some of the most important things to consider are the following:
Who Will You Send Your Newsletter To
In order to send out a newsletter, you need an audience. But first you must ask yourself: who are they? Are they staff, customers, suppliers or contacts or a mix of all three?
The ideal audience for your newsletter will partly stem from the objectives you have set for it. You may need to write two separate newsletters or be mindful of what you say and how you say it if the same newsletter goes to your customers and staff.
What Format Should You Use
The next thing to decide is what layout and format to use. It’s a good idea to establish a simple format and stick with it. As with frequency, consistency of look is the key. People will expect to see the same pieces/items in the same place each time.
What Style Should You Pick
Talentedladiesclub.co says the following: “The style you pick for your newsletter will depend on the perception you want to create. Some things to take into account include:
- Who are your audience and what do they like?
- What’s your brand personality and look?
- What niche or industry is your business in?
- Do you want your newsletter to be informal or serious?
- Would you like it to be sales-like or more educational?”
What Branding Should You Include
It’s important that your newsletter is branded, so customers will know it’s from you. It’s essential, for example, that you include your logo and tagline, and you should also ensure that you always stick within your set of style guidelines.
How Long Should A Newsletter Be
Ideally, your newsletters will be short. Without the need of “economizing” on the quality and quantity of good content. If you are printing your newsletters, perhaps go for a double sided sheet. If you plan to email them, you may want to try to include the copy on one screen to avoid lots of scrolling, or make it no larger than A-4.
What’s Best? HTML Or Plain Text
The answer to this question depends partly on what format your contacts receive messages in. In general, Yahoo and Google email addresses prefer plain text without images, while most other email systems can cope with more intricate HTML messages.