Top Worse Mistakes To Do When Email Marketing
Emailing Product/Event Announcements Of Your Business Through Personal Email
If you are sending these emails to anyone without their permission then you’re simply spamming people. Spam is something very annoying and people don’t really welcome spam emails with a smile on their face. It’s very important that you have people’s permission in order to be sending such emails to avoid future problems.
Sending Attachments In A personal Email
It’s been scientifically proven that it takes only a few seconds into grabbing someone’s attention (about 8 seconds to be exact). Sending them emails like the ones mentioned above plus an attachment that will probably take a couple of minutes to download only to realize that it’s probably related to information they don’t care about is a big no no.
Sending Group Emails About Your Business
It’s best to avoid this silly yet huge mistake so your business won’t start to slowly fall apart.
Adding People That Did Not Sign Up To Your Email List
“As a business you want people interested and engaged with your products. This is true for your mailing list as well, you want your subscribers to open and click on content you’ve sent them.
Mailchimp lays this out beautifully: “The best way to grow an email list is to do so slowly and organically, so that the people on your list are really engaged and are the top notch followers of your business or organization.” Adding people to your mailing list that did not give you permission makes your list weak”. (Source: meighanotoole.com).
Putting Your Personal Email Contacts Into Your Newsletter Program
Your friends, colleagues, personal and professional contacts may think you’re awesome. However, that doesn’t imply that they want to be on your newsletter or part of your email marketing campaign. Adding personal email addresses from your personal email account is an abuse of someone’s trust and personal information. Avoid it at all cost.