Ways To Improve Your SEO Ranking
USE KEYWORDS IN YOUR POST
Search engines love, love, love keywords. Keywords are the peanut butter to their jelly, the yin to their yang, the Frank to their Claire Underwood. You catch my drift.
OPTIMIZE YOUR IMAGES
Always make sure to add images to your blog posts. Aesthetically it makes your post stand out, and search engines favour posts with multimedia. There are a couple ways to optimize your images.
First off, name your images descriptively. If you upload an image from your camera, it might save as something like IMG_1614. Do not keep it that way. I like to name my images with the post title and then a descriptive word or phrase. For example, Bloggers-Guide-SEO-Image-Optimization.
Another way to optimize your images is adding keywords to your image alt text when you add the image to your post. This will make your images searchable, and since search engines can’t interpret the photo, it lets them know what the photo represents. For example, if you’re doing a post on bite size desserts, add “bite size desserts” to your image alt text!
CREATE A KEYWORD-HEAVY TITLE
Just like your content, make sure you have keywords in the title of your post. Long-tail keywords are even better. Long-tail keywords target a specific market and are typically between 2 to 5 words long. For instance, while Pinterest is a keyword, Pinterest for New Bloggers is a long-tail keyword. With that example, new bloggers are the niche you’re targeting; the audience you really want to reach!
POST CONSISTENTLY AND FREQUENTLY
The more consistently and frequently you post, the more chances you’ll have to pop up in search engines. Search engines like websites that give their readers lots to read and choose from. If you’re not posting consistently and don’t have a big archive for people to read through, readers aren’t able to gain trust and fall in love with you as a blogger.